Retargeting is a marketing strategy that involves showing ads to people who have previously interacted with a brand or visited a website but did not complete a desired action, such as making a purchase or signing up. This is achieved by using cookies or tracking pixels to follow users as they browse other websites or social media platforms. The goal of retargeting is to remind potential customers about the brand or product, encouraging them to return and complete the action. It is an effective way to increase conversions by reaching users who have already shown interest.

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