Normcore is a fashion trend characterized by simple, unremarkable clothing emphasizing comfort and utility over style. It typically involves wearing clothes that are considered bland or unfashionable, such as basic t-shirts, hoodies, and sneakers. Normcore is a fashion trend that originated in the early 2010s in the United States. The term "normcore" was first coined by K-Hole, a New York City-based trend forecasting group, in a 2013 report. The idea behind normcore is to reject the idea of dressing to impress and instead embrace a more relaxed and effortless approach to fashion. The trend has been described as a rebellion against the constant pressure to be fashionable and a rejection of the idea that one's worth is tied to their appearance.

What is "normcore"?

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