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A & R
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A&R, A&R (Artis dan Repertori)
the division in a record label responsible for scouting, signing, and developing musical artists and overseeing their recording process
What is "A&R"?
A&R, which stands for Artists and Repertoire, is a department within a record label or music company responsible for discovering and signing new talent, as well as managing the artistic development of artists. A&R representatives work to find promising musicians and guide them through the recording process, helping to shape their music and career direction. They also oversee the selection of songs and collaborate with producers to ensure that the final product aligns with the artist's vision and the label's goals.
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