A banner ad is a type of online advertisement that typically appears as a rectangular image or graphic displayed at the top, bottom, or sides of a webpage. It is designed to attract attention and promote a product, service, or brand. Banner ads often include a call to action, such as "Learn More" or "Buy Now," encouraging users to click and visit the advertiser's website. These ads can be static or dynamic, with animations or interactive elements. The goal of a banner ad is to increase brand visibility, drive traffic, and generate leads or sales.

Définition et signification de « banner ad » en anglais

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