OTT, short for over-the-top, refers to media services that deliver content directly to viewers over the Internet, without using traditional broadcast, cable, or satellite television platforms. OTT services include streaming platforms like Netflix, Hulu, and YouTube, which allow users to watch movies, TV shows, and other content on-demand. These services can be accessed on various devices such as smartphones, smart TVs, tablets, and computers. OTT provides flexibility by offering a wide range of content without the need for a traditional cable subscription.

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