
جستجو
(a) good wine needs no bush
(a) good wine needs no bush
01
مشک آن است که خود ببوید نه آنکه عطار بگوید
used to suggest that something of high quality or value does not require advertising or promotion, as its excellence is apparent
What is the origin of the proverb "good wine needs no bush" and when to use it?
The origin of the proverb "good wine needs no bush" dates back to medieval England, appearing in texts such as Shakespeare’s "A Midsummer Night’s Dream" (1595). The proverb suggests that, just as good wine does not need a sign to advertise its quality, something or someone of true value will naturally attract attention without the need for embellishment or excessive promotion. It serves as a reminder that excellence is self-evident.
Example
The salesman confidently presented his product, knowing that good wine needs no bush.