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Prestige
01
prestigio
the respect and admiration that someone or something receives based on perceived importance, quality, or achievement
02
prestigio
the social value and perceived status associated with a particular language, dialect, or speech variety
What is "prestige"?
Prestige refers to the higher social value and respect given to a particular language, dialect, or way of speaking within a society. People often associate these forms of speech with higher social status, education, or power, which can make them more desirable to use in formal settings. The prestige of a language or dialect influences how it is perceived and can affect the opportunities or recognition speakers of that form may receive compared to those who speak less-valued varieties.
Ejemplo
The diplomat’s grandiloquent language at the international conference was designed to assert his country’s influence and prestige.
Pool tournaments attract skilled players who compete for prizes and prestige in various formats of the game.
When selecting a career path, it's easy to be swayed by the allure of prestige.
While all forms of speech are valuable and deserve respect, some varieties are associated with more power and prestige - a language is a dialect with an army and navy, so be aware of the political factors that influence our perceptions of language.
The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
