Ορισμός και Σημασία του "ad network"

What is an "ad network"?

An ad network is a platform that connects advertisers with websites, apps, or other digital properties that want to display ads. It acts as an intermediary, helping advertisers place their ads on multiple websites or apps, while publishers, website owners or app developers, can earn money by showing those ads. Ad networks collect ad space from various publishers, categorize them by audience, and then match them with advertisers who want to target specific demographics or interests. This allows advertisers to reach a broad audience, and publishers to make money from their content through ads.