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Advertorial
01
Werbeartikel, Werbebericht
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
What is an "advertorial"?
An advertorial is a type of advertisement that is designed to resemble a regular editorial or news article, blending promotional content with the style and format of journalistic writing. It aims to inform or entertain the reader while subtly promoting a product, service, or brand. Advertorials are usually found in newspapers, magazines, or online platforms, and they are often labeled as "sponsored" or "advertisement" to distinguish them from regular editorial content. The goal of an advertorial is to engage the reader more deeply than traditional ads while providing valuable information that supports the promotional message.
Example
The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging.
The advertorial on healthy eating included tips and recipes, while also promoting a new line of organic food products.
Companies use advertorials to provide readers with engaging stories that subtly promote their products or services.
Beispiel
The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging.
The advertorial on healthy eating included tips and recipes, while also promoting a new line of organic food products.
Companies use advertorials to provide readers with engaging stories that subtly promote their products or services.
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