Definice a Význam "press kit"

What is a "press kit"?

A press kit is a collection of materials prepared by an organization or individual to provide journalists with important information about a company, event, product, or service. It typically includes a press release, background information, photos, fact sheets, and contact details. Press kits are used to help journalists quickly understand the key points of a story and have the necessary resources to cover it effectively. These kits are often distributed at press conferences, events, or through email to ensure that media outlets have accurate and consistent information for their reports.