Bricks and mortar
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Definition & Meaning of "bricks and mortar"

bricks and mortar
01

used to describe traditional physical buildings or structures, typically referring to businesses or establishments that have a physical presence in a specific location rather than operating solely online or virtually

bricks and mortar definition and meaning

What is the origin of the idiom "bricks and mortar" and when to use it?

The idiom "bricks and mortar" originated in the world of real estate, where it refers to physical buildings and structures made of bricks and mortar. The phrase is used to describe physical assets or properties, as opposed to intangible assets such as intellectual property or goodwill.

02

physical stores or buildings in contrast to online or virtual alternatives

What is the origin of the idiom "bricks and mortar" and when to use it?

The idiom "bricks and mortar" originated from the construction industry and refers to physical buildings or structures made of bricks and mortar. It is commonly used to describe traditional, physical, or tangible assets, such as physical stores or properties, as opposed to virtual or online entities.

example
Example
The clothing brand expanded from online-only operations to establish bricks and mortar stores, allowing customers to try on and experience the products in person.
Despite the rise of e-commerce, many customers still prefer the experience of shopping in bricks and mortar stores.
The retailer invested heavily in bricks and mortar stores in the 1990s, but has since shifted its focus to e-commerce.
The workers closed the hole in the wall with bricks and mortar to repair the damage.
The real estate market remains a reliable investment option, as people continue to invest in bricks and mortar properties.
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