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to lay the groundwork
01
to establish the necessary foundation or preparation for a future project, plan, or idea
Example
Before launching the product, the team needed to lay the groundwork with market research.
They spent months laying the groundwork for the new startup company.
The author enunciated the central theme of his novel in the opening chapter, laying the groundwork for the narrative.
Planning the wedding involved laying the groundwork by setting a budget and selecting a venue.
A successful marketing campaign requires laying the groundwork with audience analysis.
