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Media multiplier
/mˈiːdiːə mˈʌltɪplˌaɪə/
/mˈiːdiːə mˈʌltɪplˌaɪɚ/Media multiplier
01
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
What is a "media multiplier"?
A media multiplier refers to the combined impact of using multiple forms of media or communication channels to spread a message or campaign, making it more effective than using one channel alone. This effect occurs because different media can reach various audiences and reinforce the message in different ways, increasing its overall influence and reach.
Example
Businesses often achieve a media multiplier by pairing traditional advertising with social media posts.
Using social media along with television created a strong media multiplier for the new product launch.
The political campaign saw a media multiplier effect when they used both radio interviews and viral videos to spread their message.
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