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a communicative behavior or action that helps to protect or restore someone's positive face, their desired self-image or social identity, in order to avoid or mitigate face loss or face-threatening situations
What is a "face-saving act"?
A face-saving act is a communicative action intended to protect or maintain someone's social identity, self-esteem, or dignity during a conversation. These acts aim to minimize embarrassment or discomfort for the individual being addressed, often by softening criticism, offering compliments, or using polite language. For example, if someone says, "I understand this is difficult for you," before providing constructive feedback, they are engaging in a face-saving act. Understanding face-saving acts is important in communication, as they help create a more supportive and respectful interaction, fostering positive relationships among participants.