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to reinvent the wheel
01
***waste a great deal of time or effort in creating something that already exists
Example
He spoke with the fervour of discovery, unaware that he was reinventing the wheel.
The film does n't reinvent the wheel for action films, but it adds enough clever twists on the genre to still feel fresh and new.
The company is often criticized for trying to reinvent the wheel every time they bring a new product to market, adding gimmicks and innovations nobody wanted or asked for.
Example
He spoke with the fervour of discovery, unaware that he was reinventing the wheel.
The film doesn't reinvent the wheel for action films, but it adds enough clever twists on the genre to still feel fresh and new.
The company is often criticized for trying to reinvent the wheel every time they bring a new product to market, adding gimmicks and innovations nobody wanted or asked for.
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