Definition & Meaning of "Shotgun approach"

Shotgun approach

/ʃˈɒtɡʌn ɐpɹˈəʊtʃ/

/ʃˈɑːtɡʌn ɐpɹˈoʊtʃ/

Shotgun approach

NOUN

a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources

What is the origin of the idiom "shotgun approach" and when to use it?

The idiom "shotgun approach" originated from the use of shotguns in hunting, where the shotgun's spread of pellets covers a wide area and increases the chances of hitting the target. It is used to describe situations where a broad approach is taken without a clear direction, such as in business, education, or personal pursuits.