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to swim against the tide
01
to do or think the exact opposite of what most people are doing or thinking
![to [swim|go] against the (tide|stream) definition and meaning](https://cdn.langeek.co/photo/43953/original/?type=jpeg "to [swim|go] against the (tide|stream) definition and meaning")
What is the origin of the idiom "go against the tide" and when to use it?
The idiom "go against the tide" comes from sailing terms. When sailing, the tide refers to the movement of the water caused by the moon and sun. Going against the tide means sailing in the opposite direction of the water's flow. This idiom can be invoked when discussing individuals who hold unconventional beliefs, pursue alternative approaches, or make choices that are different from the mainstream.
Example
They chose to go against the stream and challenge the status quo, resulting in significant changes within the organization.
In a world driven by materialism, he decided to swim against the tide and prioritize experiences over possessions.
The political activist was known for his courage to swim against the tide and challenge the established norms.
The innovative start-up decided to go against the stream and disrupt the established norms of the industry.
The young entrepreneur's decision to go against the tide and start a business in a declining industry proved to be a wise move.
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