Definition & Meaning of "influencer"

Who is an "influencer"?

An influencer is a person who has gained a significant following on social media platforms and has the power to affect the opinions, behaviors, or purchasing decisions of their audience. Influencers often share content related to specific topics, such as fashion, beauty, fitness, or technology, and they can collaborate with brands to promote products or services. Their influence is built on trust and engagement with their followers, and they may earn income through sponsored posts, partnerships, or product endorsements.