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Influencer
01
a person or thing that influences another
02
someone who encourages other people to purchase a product or service by talking about it on social media
Example
The social media influencer is in the limelight for their latest viral post.
The influencer retweeted a product review to endorse the brand.
The influencer vlogs about fashion and beauty, showcasing different styles and products.
The company's new product launch was attended by journalists, influencers, and Uncle Tom Cobley and all.
The talented influencer had her followers twisted around her finger, easily influencing their opinions and actions through her online presence.