Definition & Meaning of "sandwich board"

Sandwich board

a type of advertising sign consisting of two boards, worn one on the front and one on the back of a person, often used to promote a business or event

What is a "sandwich board"?

A sandwich board is a type of outdoor advertisement, typically worn by a person or placed on the ground, consisting of two boards joined at the top. The boards are often used to display messages, such as promotions or announcements, and are commonly seen on sidewalks or in busy areas. The design allows the ad to be visible from both sides, making it easy to attract attention from passersby. Sandwich boards are a simple and cost-effective way to advertise locally.