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Press kit
01
媒体包, 新闻资料包
a collection of promotional materials and information provided to the media to support news coverage and provide key details about a person, organization, or event
What is a "press kit"?
A press kit is a collection of materials prepared by an organization or individual to provide journalists with important information about a company, event, product, or service. It typically includes a press release, background information, photos, fact sheets, and contact details. Press kits are used to help journalists quickly understand the key points of a story and have the necessary resources to cover it effectively. These kits are often distributed at press conferences, events, or through email to ensure that media outlets have accurate and consistent information for their reports.
Example
The company handed out press kits to journalists at the product launch event.
The press kit included photos, a biography of the speaker, and an agenda for the event.
