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a sprat to catch a mackerel
a sprat to catch a mackerel
01
***If you describe something you do as a sprat to catch a mackerel, you mean that it involves a small cost or amount of effort but it will bring you great rewards or benefits
Dialect
British
British
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Sure you need to have free content — you hook people on the free trial, that's how you get them to pay for an annual subscription. It's a sprat to catch a mackerel.
When big retailers like them offer cash-back prizes, they are setting sprat to catch a mackerel — the money they make from sucking in customers more than outweighs what they spend in actual payouts.
