Covert prestige refers to the social value or status associated with a non-standard language variety or dialect, often recognized and valued within specific social groups but not by the wider society. Speakers may use this variety to express their identity, solidarity, or affiliation with a particular community, even if it is considered less prestigious or formal by mainstream standards. Covert prestige highlights the idea that linguistic choices can reflect social dynamics and power relations, as speakers may consciously choose to adopt a non-standard form to resist dominant norms or to assert their cultural identity.

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