Dog and pony show
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Определение и Значение "dog and pony show"

dog and pony show
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Тщательно организованное мероприятие, используемое в основном для продвижения или стимулирования продаж

a flashy or impressive event that lacks substance or meaning
dog and pony show definition and meaning

What is the origin of the idiom "dog and pony show" and when to use it?

The idiom "dog and pony show" originated from circuses and traveling shows that had trained dogs and ponies performing impressive acts to entertain the audience. Eventually, the term started being used figuratively to describe situations where people put on a flashy display just for show, without providing meaningful content or value.

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Пример
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Next week, the marketing team will be preparing for a major dog and pony show to launch their new product line.
If they want to win the contract, they will need to put on a convincing dog and pony show that demonstrates their capabilities.
Last month, the CEO staged a dog and pony show to impress potential investors, but the company ultimately failed to deliver on its promises.
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