Gen Z is the demographic cohort born from the mid-1990s to the early 2010s, recognized as the first generation of true digital natives who have grown up with smartphones, social media, and constant internet access from an early age. They are often associated with progressive social values, online activism, and a preference for visual and short-form digital communication. Gen Z has been credited with shaping new cultural norms, influencing global trends, and redefining how people connect, consume media, and engage with social issues.

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