"hybrid publishing"의 정의 및 의미

What is "hybrid publishing"?

Hybrid publishing is a model that combines elements of traditional publishing and self-publishing. In this approach, authors typically pay for some of the publishing services, such as editing, design, and marketing, while the hybrid publisher handles aspects like distribution and sales. This model provides authors with more control over the publishing process compared to traditional publishing and offers more support and resources compared to self-publishing. Hybrid publishing is designed to help authors reach a wider audience while retaining some creative and financial control over their work.