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Direct mail
01
surat langsung, pengiriman langsung
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
Contoh-contoh
The company sent out direct mail to promote their new product line to local customers.
Perusahaan mengirimkan surat langsung untuk mempromosikan lini produk barunya kepada pelanggan lokal.
Nonprofit organizations often use direct mail to ask for donations during the holiday season.
Organisasi nirlaba sering menggunakan surat langsung untuk meminta sumbangan selama musim liburan.
