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Direct mail
01
courrier direct, mailing direct
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
Exemples
Nonprofit organizations often use direct mail to ask for donations during the holiday season.
Les organisations à but non lucratif utilisent souvent le courrier direct pour demander des dons pendant la période des fêtes.
