Bricks and clicks

تعریف و معنای "bricks and clicks"

bricks and clicks

عبارت

کسب و کاری که هم آنلاین است و هم مکان مشخص دارد

a business that has both real physical stores and also sells products or services online through a website or app

Idiom

Informal

What is the origin of the idiom "bricks and clicks" and when to use it?

The idiom "bricks and clicks" originated from the blending of two distinct business models: physical brick-and-mortar stores and online e-commerce platforms. It refers to the combination or integration of both traditional offline retail operations and online digital presence. The phrase encapsulates the idea that businesses can leverage the advantages of both physical and online channels to reach and serve customers, recognizing the importance of a multi-channel approach in the modern retail landscape.

Example

The successful retailer embraced a bricks and clicks strategy, offering customers the convenience of online shopping while maintaining a physical store presence.

The company's expansion into e-commerce was a strategic move towards embracing the bricks and clicks model, catering to the preferences of their diverse customer base.